Bitcoin – an opportunity for African trade?

Bitcoin continues to be the subject of much debate and controversy, but for many African companies the choice is simple. For them, the cryptocurrency is not at all related to anonymous black market business – it’s about enabling them to flourish. Sanne Wass speaks with Elizabeth Rossiello of BitPesa to find out more. “It’s like shampoo: you try it, it works, you use it.” It is with a smile that Elizabeth Rossiello compares bitcoin to shampoo when asked if it is hard to convince African busines